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- 2007013527 contributor B10764944.
- 2007013527 created "c2008.".
- 2007013527 date "2008".
- 2007013527 date "c2008.".
- 2007013527 dateCopyrighted "c2008.".
- 2007013527 description "Includes bibliographical references and index.".
- 2007013527 description "The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.".
- 2007013527 extent "xxi, 328 p. :".
- 2007013527 identifier "082048119X (pbk. : alk. paper)".
- 2007013527 identifier "1433102048 (alk. paper)".
- 2007013527 identifier "9780820481197 (pbk. : alk. paper)".
- 2007013527 identifier "9781433102042 (alk. paper)".
- 2007013527 identifier 2007013527.html.
- 2007013527 issued "2008".
- 2007013527 issued "c2008.".
- 2007013527 language "eng".
- 2007013527 publisher "New York : Peter Lang,".
- 2007013527 spatial "United States.".
- 2007013527 subject "658.8/02 22".
- 2007013527 subject "Advertising United States.".
- 2007013527 subject "Business ethics United States.".
- 2007013527 subject "HF5415.127 .M84 2008".
- 2007013527 subject "Market segmentation United States.".
- 2007013527 subject "Minority consumers United States.".
- 2007013527 subject "Multiculturalism United States.".
- 2007013527 tableOfContents "The growth of multicultural markets -- The multicultural consumer and the marketing mix -- The influence of culture on marketing and advertising to multicultural consumers -- Reaching Hispanic consumers -- Reaching African American consumers -- Reaching Asian American consumers -- Advertising agencies and multicultural consumers -- Ethics and social responsibility : selling to the multicultural consumer -- Epilogue.".
- 2007013527 title "Communicating with the multicultural consumer : theoretical and practical perspectives / Barbara Mueller.".
- 2007013527 type "text".