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- 2007016046 contributor B10767933.
- 2007016046 created "c2008.".
- 2007016046 date "2008".
- 2007016046 date "c2008.".
- 2007016046 dateCopyrighted "c2008.".
- 2007016046 description "Includes bibliographical references and index.".
- 2007016046 description "Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.".
- 2007016046 extent "xii, 307 p. :".
- 2007016046 identifier "0805862927 (alk. paper)".
- 2007016046 identifier "9780805862928 (alk. paper)".
- 2007016046 identifier 2007016046.html.
- 2007016046 isPartOf "Marketing and consumer psychology series".
- 2007016046 issued "2008".
- 2007016046 issued "c2008.".
- 2007016046 language "eng".
- 2007016046 publisher "New York : Lawrence Erlbaum Associates,".
- 2007016046 subject "659.1 22".
- 2007016046 subject "Advertising Psychological aspects.".
- 2007016046 subject "HF5822 .V57 2008".
- 2007016046 subject "Visual perception.".
- 2007016046 tableOfContents "Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-wired? / Priya Raghubir -- Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna -- Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu -- Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon ... [et al.] -- Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song -- Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.".
- 2007016046 title "Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters.".
- 2007016046 type "text".