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- 2007016438 abstract "A study of the publishing of contemporary writing in Britain, this title analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading.".
- 2007016438 contributor B10768400.
- 2007016438 created "2007.".
- 2007016438 date "2007".
- 2007016438 date "2007.".
- 2007016438 dateCopyrighted "2007.".
- 2007016438 description "A study of the publishing of contemporary writing in Britain, this title analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading.".
- 2007016438 description "Includes bibliographical references (p. 215-231) and index.".
- 2007016438 description "Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.".
- 2007016438 extent "ix, 237 p. ;".
- 2007016438 identifier "140399773X (alk. paper)".
- 2007016438 identifier "9781403997739 (alk. paper)".
- 2007016438 identifier 2007016438-d.html.
- 2007016438 identifier 2007016438-t.html.
- 2007016438 issued "2007".
- 2007016438 issued "2007.".
- 2007016438 language "eng".
- 2007016438 publisher "Basingstoke [England] ; New York : Palgrave Macmillan,".
- 2007016438 spatial "Great Britain".
- 2007016438 spatial "Great Britain.".
- 2007016438 subject "Books Great Britain Marketing.".
- 2007016438 subject "English fiction 20th century History and criticism.".
- 2007016438 subject "Fiction Publishing Great Britain.".
- 2007016438 subject "Literature publishing Great Britain.".
- 2007016438 subject "Z326 .S67 2007".
- 2007016438 tableOfContents "Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.".
- 2007016438 title "Marketing literature : the making of contemporary writing in Britain / Claire Squires.".
- 2007016438 type "text".