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- 2007016784 contributor B10768818.
- 2007016784 created "2008.".
- 2007016784 date "2008".
- 2007016784 date "2008.".
- 2007016784 dateCopyrighted "2008.".
- 2007016784 description "Includes bibliographical references (p. [191]-203) and index.".
- 2007016784 description "The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.".
- 2007016784 extent "xii, 212 p. :".
- 2007016784 identifier "0415354048 (hardback : alk. paper)".
- 2007016784 identifier "0415354056 (pbk. : alk. paper)".
- 2007016784 identifier "9780415354042 (hardback : alk. paper)".
- 2007016784 identifier "9780415354059 (pbk. : alk. paper)".
- 2007016784 identifier 2007016784-d.html.
- 2007016784 identifier 2007016784.html.
- 2007016784 issued "2008".
- 2007016784 issued "2008.".
- 2007016784 language "eng".
- 2007016784 publisher "London ; New York : Routledge,".
- 2007016784 spatial "United States".
- 2007016784 subject "384/.830973 22".
- 2007016784 subject "Brand name products.".
- 2007016784 subject "Corporate image.".
- 2007016784 subject "Motion pictures United States Marketing.".
- 2007016784 subject "PN1995.9.M29 G73 2008".
- 2007016784 tableOfContents "The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.".
- 2007016784 title "Brand Hollywood : selling entertainment in a global media age / Paul Grainge.".
- 2007016784 type "text".