Matches in Library of Congress for { <http://lccn.loc.gov/2007017287> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- 2007017287 contributor B10769430.
- 2007017287 contributor B10769431.
- 2007017287 created "c2007.".
- 2007017287 date "2007".
- 2007017287 date "c2007.".
- 2007017287 dateCopyrighted "c2007.".
- 2007017287 description "Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.".
- 2007017287 description "Includes bibliographical references (p. [253]-281) and index.".
- 2007017287 extent "xiii, 299 p. :".
- 2007017287 identifier "1591391458".
- 2007017287 identifier "9781591391456 (hardcover : alk. paper)".
- 2007017287 identifier 2007017287-b.html.
- 2007017287 identifier 2007017287-d.html.
- 2007017287 identifier 2007017287.html.
- 2007017287 issued "2007".
- 2007017287 issued "c2007.".
- 2007017287 language "eng".
- 2007017287 publisher "Boston, Mass. : Harvard Business School Press,".
- 2007017287 subject "658.8/343 22".
- 2007017287 subject "Consumer behavior.".
- 2007017287 subject "Consumers' preferences.".
- 2007017287 subject "HF5415.15 .G55 2007".
- 2007017287 subject "Product management.".
- 2007017287 tableOfContents "Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.".
- 2007017287 title "Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.".
- 2007017287 type "text".