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- 2007017289 contributor B10769434.
- 2007017289 contributor B10769435.
- 2007017289 created "c2007.".
- 2007017289 date "2007".
- 2007017289 date "c2007.".
- 2007017289 dateCopyrighted "c2007.".
- 2007017289 description "Includes bibliographical references (p. [191]-195) and index.".
- 2007017289 description "Value merchants : doing business on demonstrably superior value -- Conceptualize value : focusing on what matters -- Formulate value propositions : identifying potentially valuable points of difference -- Substantiate value propositions : demonstrating and documenting superior value -- Tailor market offerings : creating naked solutions with options -- Transform the sales force into value merchants : selling on value, not price -- Profit from value provided : earning an equitable return -- Prospering in business markets : being a value merchant.".
- 2007017289 extent "xiii, 219 p. :".
- 2007017289 identifier "1422103358".
- 2007017289 identifier "9781422103357 (hardcover : alk. paper)".
- 2007017289 identifier 2007017289-b.html.
- 2007017289 identifier 2007017289-d.html.
- 2007017289 identifier 2007017289.html.
- 2007017289 issued "2007".
- 2007017289 issued "c2007.".
- 2007017289 language "eng".
- 2007017289 publisher "Boston, Mass. : Harvard Business School Press,".
- 2007017289 subject "658.8/04 22".
- 2007017289 subject "HF5415.1263 .A534 2007".
- 2007017289 subject "Industrial marketing.".
- 2007017289 subject "Purchasing.".
- 2007017289 subject "Sales promotion.".
- 2007017289 tableOfContents "Value merchants : doing business on demonstrably superior value -- Conceptualize value : focusing on what matters -- Formulate value propositions : identifying potentially valuable points of difference -- Substantiate value propositions : demonstrating and documenting superior value -- Tailor market offerings : creating naked solutions with options -- Transform the sales force into value merchants : selling on value, not price -- Profit from value provided : earning an equitable return -- Prospering in business markets : being a value merchant.".
- 2007017289 title "Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.".
- 2007017289 type "text".