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- 2007018343 contributor B10770710.
- 2007018343 created "c2007.".
- 2007018343 date "2007".
- 2007018343 date "c2007.".
- 2007018343 dateCopyrighted "c2007.".
- 2007018343 description "Chapter 1. Introduction -- chapter 2. Background and web ad effects model -- chapter 3. Preattentive processing of web advertising -- chapter 4. Pretests and results -- chapter 5. Methods of main study -- chapter 6. Results -- chapter 7. Conclusions -- Appendix A. Stimulus materials -- Appendix B. Pretest 1 questionnaire -- Appendix C. Pretest 2 questionnaire -- Appendix D. Pretest 3 questionnaire -- Appendix E. Pretest 4 questionnaire -- Appendix F. main experiment questionnaire.".
- 2007018343 description "Includes bibliographical references (p. [175]-191) and index.".
- 2007018343 extent "xxviii, 198 p. :".
- 2007018343 identifier "193404363X (alk. paper)".
- 2007018343 identifier "9781934043639 (alk. paper)".
- 2007018343 identifier 2007018343.html.
- 2007018343 issued "2007".
- 2007018343 issued "c2007.".
- 2007018343 language "eng".
- 2007018343 publisher "Youngstown, N.Y. : Cambria Press,".
- 2007018343 subject "659.14/4 22".
- 2007018343 subject "Consumer behavior.".
- 2007018343 subject "HF6146.I58 Y66 2007".
- 2007018343 subject "Internet advertising Psychological aspects.".
- 2007018343 subject "Marketing Psychological aspects.".
- 2007018343 tableOfContents "Chapter 1. Introduction -- chapter 2. Background and web ad effects model -- chapter 3. Preattentive processing of web advertising -- chapter 4. Pretests and results -- chapter 5. Methods of main study -- chapter 6. Results -- chapter 7. Conclusions -- Appendix A. Stimulus materials -- Appendix B. Pretest 1 questionnaire -- Appendix C. Pretest 2 questionnaire -- Appendix D. Pretest 3 questionnaire -- Appendix E. Pretest 4 questionnaire -- Appendix F. main experiment questionnaire.".
- 2007018343 title "Preattentive processing of web advertising / Chan Yun Yoo.".
- 2007018343 type "text".