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- 2007022346 contributor B10775548.
- 2007022346 contributor B10775549.
- 2007022346 created "c2008.".
- 2007022346 date "2008".
- 2007022346 date "c2008.".
- 2007022346 dateCopyrighted "c2008.".
- 2007022346 description "Why media are important -- Learning the language of media -- Learning about media costs -- The media and their characteristics -- How marketing objectives impact media planning -- Defining the target audience -- Geography's role in planning -- Seasonality and timing -- Creative implications -- Competitive analysis -- Setting media communication goals -- How to prepare an advertising media plan -- Evaluating an advertising media plan -- Matching media to the total brand plan -- Developing test plans -- What to look for in media execution -- Effects, tools, and trends -- Appendix: How the advertising business is organized.".
- 2007022346 extent "viii, 188 p. :".
- 2007022346 identifier "0765620324 (cloth : alk. paper)".
- 2007022346 identifier "0765620332 (pbk. : alk. paper)".
- 2007022346 identifier "9780765620323 (cloth : alk. paper)".
- 2007022346 identifier "9780765620330 (pbk. : alk. paper)".
- 2007022346 identifier 2007022346.html.
- 2007022346 issued "2008".
- 2007022346 issued "c2008.".
- 2007022346 language "eng".
- 2007022346 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2007022346 subject "659.1/11 22".
- 2007022346 subject "Advertising media planning.".
- 2007022346 subject "Brand name products.".
- 2007022346 subject "HF5826.5 .K45 2008".
- 2007022346 subject "Marketing.".
- 2007022346 tableOfContents "Why media are important -- Learning the language of media -- Learning about media costs -- The media and their characteristics -- How marketing objectives impact media planning -- Defining the target audience -- Geography's role in planning -- Seasonality and timing -- Creative implications -- Competitive analysis -- Setting media communication goals -- How to prepare an advertising media plan -- Evaluating an advertising media plan -- Matching media to the total brand plan -- Developing test plans -- What to look for in media execution -- Effects, tools, and trends -- Appendix: How the advertising business is organized.".
- 2007022346 title "Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.".
- 2007022346 type "text".