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- 2007022370 contributor B10775579.
- 2007022370 contributor B10775580.
- 2007022370 created "c2008.".
- 2007022370 date "2008".
- 2007022370 date "c2008.".
- 2007022370 dateCopyrighted "c2008.".
- 2007022370 description "Working with basic media math -- Working with media websites -- Working with reach -- Working with combinations of media -- Working with frequency -- Working with frequency levels -- Working with media cost comparisons -- Working with estimating -- Working with print media contracts -- Working with broadcast measures -- Working with quintiles -- Working to define the target group -- Working with seasonality marketing information -- Working with geographic marketing information -- Working with emotional vs. rational appeals -- Working with competitive media information -- Working with media audience estimates -- Working with broadcast media estimates -- Working with print media estimates -- Working with out-of-home media -- Working with broadcast media costs -- Working with print media costs -- Working with online media -- Working with a media planning worksheet -- Working with a media workplan -- Working with calendars and flowcharts -- Working with test cities and standards -- Working with media buying -- Manipulating data -- Combining sources and data -- Effectiveness, engagement, commoditization -- Appendix A: A primer to media math -- Appendix B: Some commonly used advertising media formulas -- Appendix C: Advertising media glossary -- Appendix D: Steps in the media decision process.".
- 2007022370 extent "viii, 292 p. :".
- 2007022370 identifier "0765620340 (pbk. : alk. paper)".
- 2007022370 identifier "9780765620347 (pbk. : alk. paper)".
- 2007022370 identifier 2007022370.html.
- 2007022370 issued "2008".
- 2007022370 issued "c2008.".
- 2007022370 language "eng".
- 2007022370 publisher "Armonk, N.Y. : M.E. Sharpe,".
- 2007022370 subject "659.13 22".
- 2007022370 subject "Advertising media planning Problems, exercises, etc.".
- 2007022370 subject "Advertising media planning.".
- 2007022370 subject "HF5826.5 .K456 2008".
- 2007022370 tableOfContents "Working with basic media math -- Working with media websites -- Working with reach -- Working with combinations of media -- Working with frequency -- Working with frequency levels -- Working with media cost comparisons -- Working with estimating -- Working with print media contracts -- Working with broadcast measures -- Working with quintiles -- Working to define the target group -- Working with seasonality marketing information -- Working with geographic marketing information -- Working with emotional vs. rational appeals -- Working with competitive media information -- Working with media audience estimates -- Working with broadcast media estimates -- Working with print media estimates -- Working with out-of-home media -- Working with broadcast media costs -- Working with print media costs -- Working with online media -- Working with a media planning worksheet -- Working with a media workplan -- Working with calendars and flowcharts -- Working with test cities and standards -- Working with media buying -- Manipulating data -- Combining sources and data -- Effectiveness, engagement, commoditization -- Appendix A: A primer to media math -- Appendix B: Some commonly used advertising media formulas -- Appendix C: Advertising media glossary -- Appendix D: Steps in the media decision process.".
- 2007022370 title "Advertising media : workbook and sourcebook / Larry D. Kelley and Donald W. Jugenheimer.".
- 2007022370 type "text".