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- 2007022487 contributor B10775738.
- 2007022487 created "2007.".
- 2007022487 date "2007".
- 2007022487 date "2007.".
- 2007022487 dateCopyrighted "2007.".
- 2007022487 description "Includes bibliographical references and index.".
- 2007022487 description "Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.".
- 2007022487 extent "xvii, 225 p. :".
- 2007022487 identifier "0273708090 (pbk.)".
- 2007022487 identifier "9780273708094 (pbk.)".
- 2007022487 identifier 2007022487.html.
- 2007022487 issued "2007".
- 2007022487 issued "2007.".
- 2007022487 language "eng".
- 2007022487 publisher "Harlow, England ; New York : FT Prentice Hall,".
- 2007022487 subject "352.7/48 22".
- 2007022487 subject "Government marketing.".
- 2007022487 subject "JF1525.M37 P76 2007".
- 2007022487 tableOfContents "Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.".
- 2007022487 title "Public sector marketing / Tony Proctor.".
- 2007022487 type "text".