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- 2007026058 contributor B10780038.
- 2007026058 created "2008.".
- 2007026058 date "2008".
- 2007026058 date "2008.".
- 2007026058 dateCopyrighted "2008.".
- 2007026058 description "Includes bibliographical references (p. [385]-407) and index.".
- 2007026058 description "The context of public relations. What is public relations? / Johanna Fawkes -- Public relations and communications / Johanna Fawkes -- Public relations, politics and the media / Emma Wood, Ian Somerville -- Public relations and management / Anne Gregory -- Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Emma Wood, Ian Somerville -- Public relations and corporate identity / Emma Wood, Ian Somerville -- Public affairs and issues management -- Business ethics, public relations and corporate social responsibility / Emma Wood, Ian Somerville -- Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations / John Hitchins -- Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations / Keeley Clarke -- Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Peter Brill, Cinzia Marrocco -- Using new technology effectively in public relations -- Shaping the future. Future challenges for PR.".
- 2007026058 extent "x, 418 p. :".
- 2007026058 identifier "0415428025 (pbk.)".
- 2007026058 identifier "0415428033".
- 2007026058 identifier "9780415428026 (pbk.)".
- 2007026058 identifier "9780415428033".
- 2007026058 identifier 2007026058-d.html.
- 2007026058 identifier 2007026058.html.
- 2007026058 isPartOf "Media practice".
- 2007026058 issued "2008".
- 2007026058 issued "2008.".
- 2007026058 language "eng".
- 2007026058 publisher "London ; New York : Routledge,".
- 2007026058 subject "659.2 22".
- 2007026058 subject "Corporations Public relations.".
- 2007026058 subject "HD59 .T474 2008".
- 2007026058 tableOfContents "The context of public relations. What is public relations? / Johanna Fawkes -- Public relations and communications / Johanna Fawkes -- Public relations, politics and the media / Emma Wood, Ian Somerville -- Public relations and management / Anne Gregory -- Professionalism and regulation -- Strategic public relations. Public relations and corporate communication / Emma Wood, Ian Somerville -- Public relations and corporate identity / Emma Wood, Ian Somerville -- Public affairs and issues management -- Business ethics, public relations and corporate social responsibility / Emma Wood, Ian Somerville -- Research and evaluation : measuring the unmeasurable? -- Coping with culture : global public relations -- Stakeholder public relations. Media relations / John Hitchins -- Internal communications -- Corporate social responsibility in action : corporate community involvement and cause-related marketing -- An introduction to financial public relations / Keeley Clarke -- Public sector public relations -- Consumer public relations -- Business-to-business public relations -- Not-for-profit public relations / Peter Brill, Cinzia Marrocco -- Using new technology effectively in public relations -- Shaping the future. Future challenges for PR.".
- 2007026058 title "The public relations handbook / Alison Theaker.".
- 2007026058 type "text".