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- 2007027083 contributor B10781319.
- 2007027083 created "2007.".
- 2007027083 date "2007".
- 2007027083 date "2007.".
- 2007027083 dateCopyrighted "2007.".
- 2007027083 description "Includes bibliographical references and index.".
- 2007027083 description "The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.".
- 2007027083 extent "357 p. ;".
- 2007027083 identifier "9781591025689 (alk. paper)".
- 2007027083 identifier 2007027083.html.
- 2007027083 issued "2007".
- 2007027083 issued "2007.".
- 2007027083 language "eng".
- 2007027083 publisher "Amherst, N.Y. : Prometheus Books,".
- 2007027083 subject "658.5/75 22".
- 2007027083 subject "HF5415.153 .H62 2007".
- 2007027083 subject "New products.".
- 2007027083 tableOfContents "The innovation challenge -- Avoiding marketing misjudgment -- Antidotes to poisoned positioning -- The perils of dead-on-arrival products -- Competitive delusion -- Fatality in frugality -- The evil of timetable tyranny -- Defective marketing intelligence -- Marketing dishonesty -- What's it all about? -- Rules of engagement: shareholders -- Rules of engagement: corporations and MBA programs -- A few final thoughts.".
- 2007027083 title "Why (smart companies) do dumb things : lessons learned from innovation blunders : avoiding eight common mistakes in new product development / Calvin L. Hodock.".
- 2007027083 type "text".