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- 2007027501 contributor B10781827.
- 2007027501 created "2008.".
- 2007027501 date "2008".
- 2007027501 date "2008.".
- 2007027501 dateCopyrighted "2008.".
- 2007027501 description "Includes bibliographical references (p. 357-392) and index.".
- 2007027501 description "Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.".
- 2007027501 extent "xiii, 411 p. :".
- 2007027501 identifier "0674026802 (cloth : alk. paper)".
- 2007027501 identifier "9780674026803 (cloth : alk. paper)".
- 2007027501 identifier 2007027501.html.
- 2007027501 issued "2008".
- 2007027501 issued "2008.".
- 2007027501 language "eng".
- 2007027501 publisher "Cambridge, Mass. : Harvard University Press,".
- 2007027501 spatial "China.".
- 2007027501 subject "659.10951 22".
- 2007027501 subject "Advertising China.".
- 2007027501 subject "Brand name products China.".
- 2007027501 subject "HF5813.C5 W37 2008".
- 2007027501 subject "Marketing China.".
- 2007027501 tableOfContents "Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.".
- 2007027501 title "Brand new China : advertising, media, and commercial culture / Jing Wang.".
- 2007027501 type "text".