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- 2007027862 contributor B10782259.
- 2007027862 contributor B10782260.
- 2007027862 created "2008.".
- 2007027862 date "2008".
- 2007027862 date "2008.".
- 2007027862 dateCopyrighted "2008.".
- 2007027862 description "Includes bibliographical references and index.".
- 2007027862 description "Introduction -- Critical marketing research -- Power/knowledge -- Governmentality and government -- Studying governmental discourse -- Founding the power/knowledge of managerial marketing -- Consolidating the power/knowledge of managerial marketing -- Elaborating the power/knowledge of managerial marketing -- Customerism: a critique -- References.".
- 2007027862 extent "p. cm.".
- 2007027862 identifier "9780203932995 (eb)".
- 2007027862 identifier "9780415416696 (hb)".
- 2007027862 identifier 2007027862.html.
- 2007027862 issued "2008".
- 2007027862 issued "2008.".
- 2007027862 language "eng".
- 2007027862 publisher "Milton Park, Abingdon, Oxon ; New York, NY : Routledge,".
- 2007027862 subject "658.8 22".
- 2007027862 subject "HF5415 .S539 2008".
- 2007027862 subject "Marketing.".
- 2007027862 tableOfContents "Introduction -- Critical marketing research -- Power/knowledge -- Governmentality and government -- Studying governmental discourse -- Founding the power/knowledge of managerial marketing -- Consolidating the power/knowledge of managerial marketing -- Elaborating the power/knowledge of managerial marketing -- Customerism: a critique -- References.".
- 2007027862 title "Marketing discourse : a critical perspective / Per Skålén, Markus Fellesson and Martin Fougère.".
- 2007027862 type "text".