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- 2007027885 contributor B10782285.
- 2007027885 contributor B10782286.
- 2007027885 created "c2008.".
- 2007027885 date "2008".
- 2007027885 date "c2008.".
- 2007027885 dateCopyrighted "c2008.".
- 2007027885 description "Includes bibliographical references (p. 211-214) and index.".
- 2007027885 description "Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!".
- 2007027885 extent "viii, 222 p. ;".
- 2007027885 identifier "007149569X (alk. paper)".
- 2007027885 identifier "9780071495691 (alk. paper)".
- 2007027885 identifier 2007027885-b.html.
- 2007027885 identifier 2007027885-d.html.
- 2007027885 identifier 2007027885.html.
- 2007027885 issued "2008".
- 2007027885 issued "c2008.".
- 2007027885 language "eng".
- 2007027885 publisher "New York : McGraw-Hill,".
- 2007027885 subject "658.8/12 22".
- 2007027885 subject "Corporations Growth.".
- 2007027885 subject "Customer relations.".
- 2007027885 subject "HF5415.5 .B567 2008".
- 2007027885 tableOfContents "Introduction: your inside advantage is the key to growth -- Core customers: who are they? -- The most important word in business -- All customers are not created equal -- Zero in on your core customer -- Uncommon offerings: what can you offer them? -- What business are you really in? -- Where tangible meets emotional -- Dig deep for your advantage -- Persuasive strategies: how do you convince them? -- A platform built for one -- Stand out by standing alone -- Create a compelling persuasive strategy -- Imaginative acts: own it! -- Never stop celebrating your advantage -- Ubiquitous and explosive acts -- Make your advantage well known -- Conclusion: make growth happen--now!".
- 2007027885 title "The inside advantage : the strategy that unlocks the hidden growth in your business / Robert H. Bloom ; with Dave Conti.".
- 2007027885 type "text".