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- 2007027915 contributor B10782327.
- 2007027915 created "c2008.".
- 2007027915 date "2008".
- 2007027915 date "c2008.".
- 2007027915 dateCopyrighted "c2008.".
- 2007027915 description "Includes bibliographical references and index.".
- 2007027915 description "Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.".
- 2007027915 extent "xx, 296 p. :".
- 2007027915 identifier "0132352214 (hbk. : alk. paper)".
- 2007027915 identifier "9780132352215 (hbk. : alk. paper)".
- 2007027915 identifier 2007027915.html.
- 2007027915 issued "2008".
- 2007027915 issued "c2008.".
- 2007027915 language "eng".
- 2007027915 publisher "Upper Saddle River, N.J. : Wharton School Pub.,".
- 2007027915 subject "658.8/12 22".
- 2007027915 subject "Customer relations Management.".
- 2007027915 subject "HF5415.5 .K863 2008".
- 2007027915 subject "Profit.".
- 2007027915 tableOfContents "Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the right product to the right customer at the right time -- Preventing attrition of customers -- Managing multichannel shoppers -- Linking investments in branding to customer profitability -- Acquiring profitable customers -- Managing customer referral behavior -- Organizational and implementation challenges -- The future of customer management.".
- 2007027915 title "Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar.".
- 2007027915 type "text".