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- 2007029695 contributor B10784404.
- 2007029695 contributor B10784405.
- 2007029695 created "c2007.".
- 2007029695 date "2007".
- 2007029695 date "c2007.".
- 2007029695 dateCopyrighted "c2007.".
- 2007029695 description "Includes bibliographical references (p. 237-239).".
- 2007029695 description "Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.".
- 2007029695 extent "xii, 243 p. :".
- 2007029695 identifier "9780785226802".
- 2007029695 identifier "9781595551351 (IE)".
- 2007029695 identifier 2007029695-d.html.
- 2007029695 identifier 2007029695.html.
- 2007029695 issued "2007".
- 2007029695 issued "c2007.".
- 2007029695 language "eng".
- 2007029695 publisher "Nashville, Tenn. : T. Nelson,".
- 2007029695 subject "658.8001/9 22".
- 2007029695 subject "Consumers' preferences.".
- 2007029695 subject "HF5415.12615 .R46 2007".
- 2007029695 subject "Marketing Psychological aspects.".
- 2007029695 subject "Neuromarketing.".
- 2007029695 subject "Neuropsychology.".
- 2007029695 tableOfContents "Three brains, one decision-maker -- The only six stimuli that speak to the old brain -- The methodology: four steps to success -- Step 1: diagnose the pain -- Step 2: differentiate your claims -- Step 3: demonstrate the gain -- Step 4: deliver to the old brain -- The first message building block: grabbers -- Message building block #2: big picture -- Message building block #3: claims -- Message building block #4: proofs of gain -- Message building block #5: handling objections -- Message building block #6: the close -- The first impact booster: wording with you -- Impact booster #2: your credibility -- Impact booster #3: contrast -- Impact booster #4: emotion -- Impact booster #5: learning styles -- Impact booster #6: stories -- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 -- Brainpower: quick review of concepts.".
- 2007029695 type "text".