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- 2007029812 contributor B10784542.
- 2007029812 contributor B10784543.
- 2007029812 created "c2007.".
- 2007029812 date "2007".
- 2007029812 date "c2007.".
- 2007029812 dateCopyrighted "c2007.".
- 2007029812 description "Includes bibliographical references (p. 279-311) and index.".
- 2007029812 description "Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.".
- 2007029812 extent "viii, 331 p. ;".
- 2007029812 identifier "1422117359".
- 2007029812 identifier "9781422117354".
- 2007029812 identifier 2007029812-b.html.
- 2007029812 identifier 2007029812-d.html.
- 2007029812 identifier 2007029812.html.
- 2007029812 issued "2007".
- 2007029812 issued "c2007.".
- 2007029812 language "eng".
- 2007029812 publisher "Boston, Mass. : Harvard Business Press,".
- 2007029812 subject "658.8 22".
- 2007029812 subject "Democracy.".
- 2007029812 subject "HF5415 .Q38 2007".
- 2007029812 subject "Marketing.".
- 2007029812 tableOfContents "Introduction: marketing and democracy -- Marketing as democracy -- Exchange: a promise is a promise -- Consumption: the happiness of pursuit -- Choice: UBU (you be you) -- Information: knowledge is power -- Engagement: ties that bind -- Inclusion: the more the merrier -- Marketing for democracy -- Politics: winner takes all -- Media: lapdog or watchdog? -- Programs: civic goods, civil services -- Nations: no quick fix -- Conclusion: toward a greater good.".
- 2007029812 title "Greater good : how good marketing makes for better democracy / John A. Quelch, Katherine E. Jocz.".
- 2007029812 type "text".