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- 2007032916 contributor B10788369.
- 2007032916 coverage "India Rural conditions.".
- 2007032916 created "2007.".
- 2007032916 date "2007".
- 2007032916 date "2007.".
- 2007032916 dateCopyrighted "2007.".
- 2007032916 description "Includes bibliographical references (p. [242]-249).".
- 2007032916 description "Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.".
- 2007032916 extent "249 p. :".
- 2007032916 identifier "0761935886 (hard back)".
- 2007032916 identifier "9780761935889 (hard back)".
- 2007032916 identifier 2007032916.html.
- 2007032916 issued "2007".
- 2007032916 issued "2007.".
- 2007032916 language "eng".
- 2007032916 publisher "Los Angeles ; London : Response,".
- 2007032916 spatial "India Rural conditions.".
- 2007032916 spatial "India.".
- 2007032916 subject "658.800954/091734 22".
- 2007032916 subject "658.8700954091734 22".
- 2007032916 subject "Consumer behavior India.".
- 2007032916 subject "HF5415.12.I5 V45 2007".
- 2007032916 subject "Marketing India.".
- 2007032916 tableOfContents "Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.".
- 2007032916 title "Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.".
- 2007032916 type "text".