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- 2007034391 abstract "A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.".
- 2007034391 contributor B10790209.
- 2007034391 created "2008.".
- 2007034391 date "2008".
- 2007034391 date "2008.".
- 2007034391 dateCopyrighted "2008.".
- 2007034391 description "A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.".
- 2007034391 description "Includes bibliographical references (p. 243-252) and index".
- 2007034391 description "Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.".
- 2007034391 extent "viii, 261 p. ;".
- 2007034391 identifier "0446178012 (hbk.)".
- 2007034391 identifier "9780446178013 (hbk.)".
- 2007034391 identifier 2007034391-b.html.
- 2007034391 identifier 2007034391-d.html.
- 2007034391 identifier 2007034391.html.
- 2007034391 issued "2008".
- 2007034391 issued "2008.".
- 2007034391 language "eng".
- 2007034391 publisher "New York : Business Plus,".
- 2007034391 subject "658.8/27 22".
- 2007034391 subject "Branding (Marketing)".
- 2007034391 subject "Business enterprises Computer network resources.".
- 2007034391 subject "Consumer behavior.".
- 2007034391 subject "HF5415.1255 .B37 2008".
- 2007034391 subject "Information behavior.".
- 2007034391 subject "Internet searching.".
- 2007034391 tableOfContents "Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes.".
- 2007034391 title "Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.".
- 2007034391 type "text".