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- 2007034854 contributor B10790773.
- 2007034854 contributor B10790774.
- 2007034854 created "c2008.".
- 2007034854 date "2008".
- 2007034854 date "c2008.".
- 2007034854 dateCopyrighted "c2008.".
- 2007034854 description "Includes bibliographical references and indexes.".
- 2007034854 extent "xx, 346 p. :".
- 2007034854 identifier "0073529893 (alk. paper)".
- 2007034854 identifier "9780073529899 (alk. paper)".
- 2007034854 identifier 2007034854-d.html.
- 2007034854 identifier 2007034854-t.html.
- 2007034854 issued "2008".
- 2007034854 issued "c2008.".
- 2007034854 language "eng".
- 2007034854 publisher "Boston : McGraw-Hill Irwin,".
- 2007034854 subject "658.8/02 22".
- 2007034854 subject "HF5415.13 .W249 2008".
- 2007034854 subject "Marketing Management.".
- 2007034854 title "Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.".
- 2007034854 type "text".