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- 2007037090 alternative "How come your marketing plans aren't working?".
- 2007037090 contributor B10793444.
- 2007037090 created "2008.".
- 2007037090 date "2007".
- 2007037090 date "2008.".
- 2007037090 dateCopyrighted "2008.".
- 2007037090 description "Includes bibliographical references (p. 192) and index.".
- 2007037090 extent "x, 197 p. :".
- 2007037090 identifier "9780749451493".
- 2007037090 identifier 2007037090.html.
- 2007037090 issued "2007".
- 2007037090 issued "2008.".
- 2007037090 language "eng".
- 2007037090 publisher "London : Philadelphia : Kogan Page,".
- 2007037090 subject "658.8/02 22".
- 2007037090 subject "HF5415.13 .M369157 2008".
- 2007037090 subject "Marketing Management.".
- 2007037090 subject "Marketing Planning.".
- 2007037090 title "How come your marketing plans aren't working?".
- 2007037090 title "Malcolm McDonald on marketing planning : understanding marketing plans and strategy / Malcolm McDonald.".
- 2007037090 type "text".