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- 2007037887 contributor B10794395.
- 2007037887 contributor B10794396.
- 2007037887 created "c2008.".
- 2007037887 date "2008".
- 2007037887 date "c2008.".
- 2007037887 dateCopyrighted "c2008.".
- 2007037887 description "Includes bibliographical references (p. 311-329) and index.".
- 2007037887 description "Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.".
- 2007037887 extent "xi, 339 p. :".
- 2007037887 identifier "073606477X (hard cover)".
- 2007037887 identifier "073606477X".
- 2007037887 identifier "9780736064774 (hard cover)".
- 2007037887 identifier "9780736064774".
- 2007037887 identifier 2007037887.html.
- 2007037887 issued "2008".
- 2007037887 issued "c2008.".
- 2007037887 language "eng".
- 2007037887 publisher "Champaign, IL : Human Kinetics,".
- 2007037887 subject "659.2/9796 22".
- 2007037887 subject "GV714 .I79 2008".
- 2007037887 subject "Sports Marketing.".
- 2007037887 subject "Sports Public relations.".
- 2007037887 tableOfContents "Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.".
- 2007037887 title "Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.".
- 2007037887 type "text".