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- 2007037908 contributor B10794421.
- 2007037908 created "c2008.".
- 2007037908 date "2008".
- 2007037908 date "c2008.".
- 2007037908 dateCopyrighted "c2008.".
- 2007037908 description "Includes bibliographical references (p. 187) and index.".
- 2007037908 description "The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.".
- 2007037908 extent "xiii, 193 p. :".
- 2007037908 identifier "038552272X (hc)".
- 2007037908 identifier "9780385522724 (hc)".
- 2007037908 identifier 2007037908.html.
- 2007037908 issued "2008".
- 2007037908 issued "c2008.".
- 2007037908 language "eng".
- 2007037908 publisher "New York : Doubleday,".
- 2007037908 subject "658.8/12 22".
- 2007037908 subject "Consumer satisfaction.".
- 2007037908 subject "Customer relations.".
- 2007037908 subject "HF5415.335 .B55 2008".
- 2007037908 subject "Organizational effectiveness.".
- 2007037908 tableOfContents "The credibility of the commons and the core credibility drivers -- The consumer's the boss : today's new consumer-generated world -- Measuring CGM -- Not all marketers are liars : marketing and advertising with credibility -- Postcards from the welcome mat : credibility and your web site -- This company may be monitored for quality purposes : credibility in your product -- No place to hide : credibility and the CEO -- The neglected stepchild : consumer affairs -- When your company is googled : troubleshooting.".
- 2007037908 title "Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world / Pete Blackshaw.".
- 2007037908 type "text".