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- 2007038216 contributor B10794786.
- 2007038216 contributor B10794787.
- 2007038216 created "2008.".
- 2007038216 date "2008".
- 2007038216 date "2008.".
- 2007038216 dateCopyrighted "2008.".
- 2007038216 description "History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing.".
- 2007038216 description "Includes bibliographical references (p. 329-338) and index.".
- 2007038216 extent "xx, 341 p. :".
- 2007038216 identifier "0203933168 (ebook)".
- 2007038216 identifier "0415965004 (hardback : alk. paper)".
- 2007038216 identifier "0415965012 (pbk. : alk. paper)".
- 2007038216 identifier "9780203933169 (ebook)".
- 2007038216 identifier "9780415965002 (hardback : alk. paper)".
- 2007038216 identifier "9780415965019 (pbk. : alk. paper)".
- 2007038216 identifier 2007038216-d.html.
- 2007038216 identifier 2007038216.html.
- 2007038216 isPartOf "Routledge e-business series".
- 2007038216 issued "2008".
- 2007038216 issued "2008.".
- 2007038216 language "eng".
- 2007038216 publisher "New York : Routledge,".
- 2007038216 subject "658.8/72 22".
- 2007038216 subject "Electronic commerce.".
- 2007038216 subject "HF5415.1265 .H376 2008".
- 2007038216 subject "Internet marketing.".
- 2007038216 tableOfContents "History, definitions and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategies -- E- consumer behaviour -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from 'clicks' to 'clicks and bricks'? -- E-marketing planning -- The future of e-marketing.".
- 2007038216 title "Marketing the e-business / by Lisa Harris and Charles Dennis.".
- 2007038216 type "text".