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- 2007039475 contributor B10796322.
- 2007039475 created "c2008.".
- 2007039475 date "2008".
- 2007039475 date "c2008.".
- 2007039475 dateCopyrighted "c2008.".
- 2007039475 description "Includes bibliographical references and index.".
- 2007039475 description "What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.".
- 2007039475 extent "xii, 212 p. ;".
- 2007039475 identifier "9780470165065 (cloth)".
- 2007039475 identifier 2007039475-d.html.
- 2007039475 identifier 2007039475-t.html.
- 2007039475 identifier 2007039475-b.html.
- 2007039475 issued "2008".
- 2007039475 issued "c2008.".
- 2007039475 language "eng".
- 2007039475 publisher "Hoboken, N.J. : John Wiley & Sons, Inc.,".
- 2007039475 spatial "United States".
- 2007039475 subject "658.8/27 22".
- 2007039475 subject "Branding (Marketing) United States Case studies.".
- 2007039475 subject "Businesspeople United States Biography.".
- 2007039475 subject "Entrepreneurship United States Case studies.".
- 2007039475 subject "HF5415.1255 .V56 2008".
- 2007039475 subject "Serendipity United States Case studies.".
- 2007039475 tableOfContents "What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.".
- 2007039475 title "Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.".
- 2007039475 type "text".