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- 2007048659 contributor B10807390.
- 2007048659 contributor B10807391.
- 2007048659 created "c2008.".
- 2007048659 date "2008".
- 2007048659 date "c2008.".
- 2007048659 dateCopyrighted "c2008.".
- 2007048659 description "Includes bibliographical references (p. 247-263) and indexes.".
- 2007048659 description "Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.".
- 2007048659 extent "xiii, 286 p. :".
- 2007048659 identifier "1422125009".
- 2007048659 identifier "9781422125007".
- 2007048659 identifier 2007048659.html.
- 2007048659 issued "2008".
- 2007048659 issued "c2008.".
- 2007048659 language "eng".
- 2007048659 publisher "Boston, Mass. : Harvard Business Press,".
- 2007048659 subject "303.48/33 22".
- 2007048659 subject "HC79.I55 L48 2008".
- 2007048659 subject "Information society Economic aspects.".
- 2007048659 subject "Online social networks Economic aspects.".
- 2007048659 tableOfContents "Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.".
- 2007048659 title "Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.".
- 2007048659 type "text".