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- 2007049548 contributor B10808489.
- 2007049548 contributor B10808490.
- 2007049548 created "c2008.".
- 2007049548 date "2008".
- 2007049548 date "c2008.".
- 2007049548 dateCopyrighted "c2008.".
- 2007049548 description "Includes bibliographical references and index.".
- 2007049548 description "The role of marketing in health care organizations -- Defining the health care system and its trade-offs -- The health care industry and marketing environment -- Determinants of the utilization of health care services -- Strategy and market planning -- How health care buyers make choices -- Using market information systems and marketing research -- Market segmentation, targeting, positioning, and competition -- Shaping and managing product and service offerings -- Developing and branding new offerings -- Pricing strategies and decisions in health care -- Designing and managing health care marketing channels -- Designing and managing integrated marketing communications -- Personal marketing communications: word-of-mouth, sales, and direct marketing -- Organizing, implementing, and controlling marketing.".
- 2007049548 extent "xx, 556 p. :".
- 2007049548 identifier "9780787984960 (cloth)".
- 2007049548 identifier 2007049548-d.html.
- 2007049548 identifier 2007049548-t.html.
- 2007049548 identifier 2007049548-b.html.
- 2007049548 issued "2008".
- 2007049548 issued "c2008.".
- 2007049548 language "eng".
- 2007049548 publisher "San Francisco : Jossey-Bass,".
- 2007049548 spatial "United States".
- 2007049548 spatial "United States.".
- 2007049548 subject "362.1068/8 22".
- 2007049548 subject "Consumer Satisfaction United States.".
- 2007049548 subject "Marketing of Health Services methods United States.".
- 2007049548 subject "Medical care United States Marketing.".
- 2007049548 subject "RA410.56 .K69 2008".
- 2007049548 subject "W 74 AA1 K87s 2008".
- 2007049548 tableOfContents "The role of marketing in health care organizations -- Defining the health care system and its trade-offs -- The health care industry and marketing environment -- Determinants of the utilization of health care services -- Strategy and market planning -- How health care buyers make choices -- Using market information systems and marketing research -- Market segmentation, targeting, positioning, and competition -- Shaping and managing product and service offerings -- Developing and branding new offerings -- Pricing strategies and decisions in health care -- Designing and managing health care marketing channels -- Designing and managing integrated marketing communications -- Personal marketing communications: word-of-mouth, sales, and direct marketing -- Organizing, implementing, and controlling marketing.".
- 2007049548 title "Strategic marketing for health care organizations : building a customer-driven health system / Philip Kotler, Joel Shalowitz, and Robert J. Stevens.".
- 2007049548 type "text".