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- 2007049669 contributor B10808633.
- 2007049669 contributor B10808634.
- 2007049669 created "c2008.".
- 2007049669 date "2008".
- 2007049669 date "c2008.".
- 2007049669 dateCopyrighted "c2008.".
- 2007049669 description "Includes bibliographical references (p. 247-249) and index.".
- 2007049669 description "What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.".
- 2007049669 extent "xix, 266 p. :".
- 2007049669 identifier "0787998303 (cloth)".
- 2007049669 identifier "9780787998301 (cloth)".
- 2007049669 identifier 2007049669-d.html.
- 2007049669 identifier 2007049669-b.html.
- 2007049669 identifier 2007049669.html.
- 2007049669 issued "2008".
- 2007049669 issued "c2008.".
- 2007049669 language "eng".
- 2007049669 publisher "San Francisco : Jossey-Bass,".
- 2007049669 subject "658.8/27 22".
- 2007049669 subject "Branding (Marketing)".
- 2007049669 subject "Corporate culture.".
- 2007049669 subject "Corporate image.".
- 2007049669 subject "HD59.2 .H38 2008".
- 2007049669 tableOfContents "What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.".
- 2007049669 title "Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.".
- 2007049669 type "text".