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- 2007050294 contributor B10809398.
- 2007050294 contributor B10809399.
- 2007050294 created "c2008.".
- 2007050294 date "2008".
- 2007050294 date "c2008.".
- 2007050294 dateCopyrighted "c2008.".
- 2007050294 description "Acknowledgements -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.".
- 2007050294 description "Includes bibliographical references and index.".
- 2007050294 extent "xiii, 353 p. :".
- 2007050294 identifier "1587992043".
- 2007050294 identifier "9781587992049".
- 2007050294 identifier 2007050294-b.html.
- 2007050294 identifier 2007050294-d.html.
- 2007050294 identifier 2007050294.html.
- 2007050294 issued "2008".
- 2007050294 issued "c2008.".
- 2007050294 language "eng".
- 2007050294 publisher "Mason, Ohio : South-Western Cengage Learning,".
- 2007050294 subject "658.8/27 22".
- 2007050294 subject "Brand loyalty.".
- 2007050294 subject "Brand name products Valuation.".
- 2007050294 subject "Branding (Marketing) Management.".
- 2007050294 subject "HD69.B7 N36 2008".
- 2007050294 subject "Intangible property Valuation.".
- 2007050294 tableOfContents "Acknowledgements -- Introduction -- The need -- What's the solution? -- What is a brand? what isn't? -- Brands as financial assets -- Value creation/value destruction -- The current state of brand measurement -- Understanding brand value and brand equity -- Brand loyalty and brand performance -- What is branding? -- Brand success profiles -- Values-based market segmentation -- Leveraging the brand value model and brand performance -- Salient lessons for marketing service providers -- The value creation process -- The solution -- Technical addendum -- Glossary -- Index.".
- 2007050294 title "Value creation : the power of brand equity / William Neal, Ron Strauss.".
- 2007050294 type "text".