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- 2007278236 created "2007.".
- 2007278236 date "2007".
- 2007278236 date "2007.".
- 2007278236 dateCopyrighted "2007.".
- 2007278236 description "Includes bibliographical references (p. 167-168) and index.".
- 2007278236 extent "ix, 178 p. :".
- 2007278236 identifier "0071475583 (pbk.)".
- 2007278236 identifier "9780071475587 (pbk.)".
- 2007278236 identifier 2007278236-b.html.
- 2007278236 identifier 2007278236-d.html.
- 2007278236 isPartOf "BusinessWeek books.".
- 2007278236 isPartOf "BusinessWeek".
- 2007278236 issued "2007".
- 2007278236 issued "2007.".
- 2007278236 language "eng".
- 2007278236 publisher "New York ; London : McGraw-Hill,".
- 2007278236 subject "658.8 22".
- 2007278236 subject "HF5415 .M3172 2007".
- 2007278236 subject "Marketing Case studies.".
- 2007278236 subject "Marketing.".
- 2007278236 title "Marketing power plays : how the world's most ingenious marketers reach the top of their game.".
- 2007278236 type "text".