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- 2007280477 abstract "Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description.".
- 2007280477 contributor B10826948.
- 2007280477 contributor B10826949.
- 2007280477 created "2007.".
- 2007280477 date "2007".
- 2007280477 date "2007.".
- 2007280477 dateCopyrighted "2007.".
- 2007280477 description "Blending his personal story with innovative ideas about how to win the war on terror, former marine turned Al Jazeera reporter Josh Rushing addresses all the issues he was not allowed to talk about when he was in uniform. If we are to win the war on terror, Rushing explains, we have to interact with the media at home and abroad in order to control the way we are perceived. By refusing to appear on Al Jazeera, Western leaders allow people who disagree with the current administration to represent the West to the Arab world in a skewed, negative way. By taking readers inside Al Jazeera, Rushing offers a unique behind-the-scenes look at the controversial news channel and shows how the West can harness it to its advantage, relay a positive message to the Arab public, and hear what it has to say in return.--From publisher description.".
- 2007280477 description "The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge.".
- 2007280477 extent "x, 233 p. :".
- 2007280477 identifier "1403979057 (hbk.)".
- 2007280477 identifier "9781403979056 (hbk.)".
- 2007280477 identifier 2007280477-b.html.
- 2007280477 identifier 2007280477-d.html.
- 2007280477 identifier 2007280477-t.html.
- 2007280477 issued "2007".
- 2007280477 issued "2007.".
- 2007280477 language "eng".
- 2007280477 publisher "New York : Palgrave Macmillan,".
- 2007280477 spatial "Arab countries.".
- 2007280477 subject "909.83/1092 B 22".
- 2007280477 subject "Al Jazeera (Television network)".
- 2007280477 subject "HE8700.9.Q22 R87 2007".
- 2007280477 subject "Rushing, Josh.".
- 2007280477 subject "Television broadcasting of news Arab countries.".
- 2007280477 subject "War on Terrorism, 2001-2009 Public opinion.".
- 2007280477 tableOfContents "The butterfly and the bulldog -- Selling the war: behind the scenes at CentCom -- Bringing war into your living room -- Just walk away -- Al Jazeera takes on the Arab world -- The ground truth about Al Jazeera -- What they don't know can kill us -- Going global: behind the scenes at Al Jazeera English -- Building the bridge.".
- 2007280477 title "Mission Al Jazeera : build a bridge, seek the truth, change the world / Josh Rushing, in collaboration with Sean Elder.".
- 2007280477 type "text".