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- 2007295268 contributor B10830014.
- 2007295268 created "c2007.".
- 2007295268 date "2007".
- 2007295268 date "c2007.".
- 2007295268 dateCopyrighted "c2007.".
- 2007295268 description "Includes bibliographical references and index.".
- 2007295268 extent "xvii, 408 p. :".
- 2007295268 identifier "0470821329".
- 2007295268 identifier "9780470821329".
- 2007295268 identifier 2007295268-d.html.
- 2007295268 identifier 2007295268-t.html.
- 2007295268 identifier 2007295268-b.html.
- 2007295268 issued "2007".
- 2007295268 issued "c2007.".
- 2007295268 language "eng".
- 2007295268 publisher "Singapore ; Hoboken, NJ : John Wiley & Sons (Asia),".
- 2007295268 subject "658.8".
- 2007295268 subject "HF5415 .D366 2007".
- 2007295268 subject "Marketing Evaluation.".
- 2007295268 subject "Marketing research.".
- 2007295268 title "Measuring marketing : 103 key metrics every marketer needs / John Davis.".
- 2007295268 type "text".