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- 2007323043 contributor B10850623.
- 2007323043 contributor B10850624.
- 2007323043 created "c2004.".
- 2007323043 date "2004".
- 2007323043 date "c2004.".
- 2007323043 dateCopyrighted "c2004.".
- 2007323043 description "Children as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications.".
- 2007323043 description "Includes bibliographical references and index.".
- 2007323043 extent "viii, 206 p. :".
- 2007323043 identifier "9629961423".
- 2007323043 identifier "9789629961428".
- 2007323043 issued "2004".
- 2007323043 issued "c2004.".
- 2007323043 language "eng".
- 2007323043 publisher "Hong Kong : Chinese University Press ; [London : Eurospan, distributor],".
- 2007323043 spatial "China.".
- 2007323043 subject "659.10830951 22".
- 2007323043 subject "Advertising and children China.".
- 2007323043 subject "HF5415.32 .C434 2004".
- 2007323043 tableOfContents "Children as consumers in China -- Role of mass media in the consumer socialization of Chinese children: putting advertising in focus -- Children's understanding of television advertising -- Children's trust in television advertising -- Children's attention to and liking of television advertising -- Parent-child communication about comsumption and advertising -- Parents' attitudes toward television advertising and children's advertising -- Content analysis of television commercials targeted to Chinese children -- Regulating children's advertising in China -- Advertising to children in China: summary, conclusions, and implications.".
- 2007323043 title "Advertising to children in China / Kara Chan and James U. McNeal.".
- 2007323043 type "text".