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- 2007408461 abstract "Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.".
- 2007408461 contributor B10931983.
- 2007408461 created "2007.".
- 2007408461 date "2007".
- 2007408461 date "2007.".
- 2007408461 dateCopyrighted "2007.".
- 2007408461 description "Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.".
- 2007408461 description "Includes bibliographical references (p. 267-299) and index.".
- 2007408461 extent "x, 313 p. ;".
- 2007408461 identifier "9781741752175 (pbk.)".
- 2007408461 identifier 2007408461.html.
- 2007408461 issued "2007".
- 2007408461 issued "2007.".
- 2007408461 language "eng".
- 2007408461 publisher "Crows Nest, N.S.W. : Allen & Unwin,".
- 2007408461 spatial "Australia.".
- 2007408461 subject "659.20994 22".
- 2007408461 subject "HM263 .B82 2007".
- 2007408461 subject "Mass media Influence.".
- 2007408461 subject "Public relations Australia.".
- 2007408461 subject "Public relations.".
- 2007408461 title "Inside spin : the dark underbelly of the PR industry / Bob Burton.".
- 2007408461 type "text".