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- 2007423544 contributor B10947700.
- 2007423544 created "c2004.".
- 2007423544 date "2004".
- 2007423544 date "c2004.".
- 2007423544 dateCopyrighted "c2004.".
- 2007423544 description "Includes bibliographical references (p. 201-216).".
- 2007423544 extent "xii, 216 p. :".
- 2007423544 identifier "3631529082".
- 2007423544 identifier "9783631529089".
- 2007423544 isPartOf "Europäische Hochschulschriften, Reihe XL, Kommunikationswissenschaft und Publizistik, 0176-3725 ; Bd. 86 = Publications universitaires européennes, Série XL, Media et journalisme ; vol. 86 = European university studies, Series XL, Communications ; v. 86".
- 2007423544 issued "2004".
- 2007423544 issued "c2004.".
- 2007423544 language "ger".
- 2007423544 publisher "Frankfurt am Main ; New York : P. Lang,".
- 2007423544 subject "Advertising Brand name products.".
- 2007423544 subject "Brand name products Philosophy.".
- 2007423544 subject "Branding (Marketing)".
- 2007423544 subject "HD69.B7 A322 2004".
- 2007423544 subject "Mass media and business.".
- 2007423544 title "Markenpolitik als Erfolgsfaktor : eine semiotische Analyse zur wachsenden Bedeutung der Marke im Kontext sich wandelnder Rahmenbedingungen / Carste Ackermann.".
- 2007423544 type "text".