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- 2007431904 abstract "In the Indian context; includes partial reference to the development of the concept in the United States of America.".
- 2007431904 contributor B10957331.
- 2007431904 created "c2007.".
- 2007431904 date "2007".
- 2007431904 date "c2007.".
- 2007431904 dateCopyrighted "c2007.".
- 2007431904 description "In the Indian context; includes partial reference to the development of the concept in the United States of America.".
- 2007431904 description "Includes bibliographical references and index.".
- 2007431904 extent "xx, 274 p. :".
- 2007431904 identifier "007061816X".
- 2007431904 identifier "9780070618169".
- 2007431904 issued "2007".
- 2007431904 issued "c2007.".
- 2007431904 language "eng".
- 2007431904 publisher "New Delhi : Tata McGraw-Hill Pub. Co.,".
- 2007431904 spatial "India.".
- 2007431904 spatial "United States.".
- 2007431904 subject "Communication in management India.".
- 2007431904 subject "Communication in management United States.".
- 2007431904 subject "Communication in marketing India.".
- 2007431904 subject "Communication in marketing United States.".
- 2007431904 subject "HD30.3 .A735 2007".
- 2007431904 title "Strategic corporate communication / Paul A. Argenti.".
- 2007431904 type "text".