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- 2007936366 contributor B11065570.
- 2007936366 contributor B11065571.
- 2007936366 created "2008.".
- 2007936366 date "2008".
- 2007936366 date "2008.".
- 2007936366 dateCopyrighted "2008.".
- 2007936366 description "Includes bibliographical references (p. 801-845) and index.".
- 2007936366 description "Introduction -- Why Database Marketing -- Organized for Database Marketing -- Customer Privacy in a CRM Environment -- LTV Fundamentals -- LTV Advanced Issues -- LTV Applications -- Sources of Data -- Test Design and Analysis -- The Predictive Modeling Process -- Foundations of Statistical Modeling -- RFM Analysis.- Market Basket Analysis -- Collaborative Filtering -- Discrete Dependent Variable and Duration Models -- Cluster Analysis -- Decision Trees -- Neural Networks -- Machine Learning -- Acquiring Customers -- Cross-Selling and Up-Selling -- Frequency Reward Programs -- Customer Tier Programs -- Churn Management -- Multi-Channel Customer Management -- Acquisition and Retention Management -- Communications Design -- Multi-Contact Customer Management -- Pricing -- Glossary of Database Marketing Terms -- Index.".
- 2007936366 extent "xxiv, 871 p. :".
- 2007936366 format "application/pdf".
- 2007936366 format "image/jpeg".
- 2007936366 identifier "0387725784 (hbk. : alk. paper)".
- 2007936366 identifier "0387725792".
- 2007936366 identifier "1441903321".
- 2007936366 identifier "9780387725789 (hbk. : alk. paper)".
- 2007936366 identifier "9780387725796".
- 2007936366 identifier "9781441903327".
- 2007936366 identifier F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748193&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA.
- 2007936366 identifier F?func=service&doc_library=BVB01&doc_number=015748193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
- 2007936366 identifier bsz265010640cov.htm.
- 2007936366 identifier 2007936366-d.html.
- 2007936366 isPartOf "International series in quantitative marketing ; 18".
- 2007936366 issued "2008".
- 2007936366 issued "2008.".
- 2007936366 language "eng".
- 2007936366 publisher "New York : Springer,".
- 2007936366 subject "658.8/72 22".
- 2007936366 subject "Consumer profiling.".
- 2007936366 subject "Database marketing.".
- 2007936366 subject "Database-Marketing. swd".
- 2007936366 subject "Datenbank. swd".
- 2007936366 subject "Direktmarketing. swd".
- 2007936366 tableOfContents "Introduction -- Why Database Marketing -- Organized for Database Marketing -- Customer Privacy in a CRM Environment -- LTV Fundamentals -- LTV Advanced Issues -- LTV Applications -- Sources of Data -- Test Design and Analysis -- The Predictive Modeling Process -- Foundations of Statistical Modeling -- RFM Analysis.- Market Basket Analysis -- Collaborative Filtering -- Discrete Dependent Variable and Duration Models -- Cluster Analysis -- Decision Trees -- Neural Networks -- Machine Learning -- Acquiring Customers -- Cross-Selling and Up-Selling -- Frequency Reward Programs -- Customer Tier Programs -- Churn Management -- Multi-Channel Customer Management -- Acquisition and Retention Management -- Communications Design -- Multi-Contact Customer Management -- Pricing -- Glossary of Database Marketing Terms -- Index.".
- 2007936366 title "Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.".
- 2007936366 type "text".