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- 2008002736 contributor B11074060.
- 2008002736 created "c2008.".
- 2008002736 date "2008".
- 2008002736 date "c2008.".
- 2008002736 dateCopyrighted "c2008.".
- 2008002736 description "Includes bibliographical references (p. [345]-346) and index.".
- 2008002736 description "Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.".
- 2008002736 extent "x, 353 p. :".
- 2008002736 identifier "0470026685 (cloth : alk. paper)".
- 2008002736 identifier "9780470026687 (cloth : alk. paper)".
- 2008002736 identifier 2008002736-b.html.
- 2008002736 identifier 2008002736-d.html.
- 2008002736 identifier 2008002736-t.html.
- 2008002736 issued "2008".
- 2008002736 issued "c2008.".
- 2008002736 language "eng".
- 2008002736 publisher "Chichester, England ; Hoboken, NJ : John Wiley & Sons,".
- 2008002736 subject "658.8 22".
- 2008002736 subject "Customer services.".
- 2008002736 subject "HD9980.5 .Y68 2008".
- 2008002736 subject "New products.".
- 2008002736 subject "Service industries.".
- 2008002736 tableOfContents "Why products companies consider service business -- Clarifying the strategic intent of the service business -- The degree of change needed to set up a service business -- First base : gaining a clear perspective of service markets -- Creating the services to be sold in the new market -- Altering the operations of a product company to provide services -- Selling services -- Marketing services instead of products -- Positioning a product brand in a service market -- In conclusion.".
- 2008002736 title "From products to services : insight and experience from companies which have embraced the service economy / Laurie Young.".
- 2008002736 type "text".