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- 2008005945 contributor B11077958.
- 2008005945 created "2009.".
- 2008005945 date "2009".
- 2008005945 date "2009.".
- 2008005945 dateCopyrighted "2009.".
- 2008005945 description "A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.".
- 2008005945 description "Includes bibliographical references (p. [176]-203) and index.".
- 2008005945 extent "219 p. ;".
- 2008005945 identifier "1405155663 (hbk. : alk. paper)".
- 2008005945 identifier "1405155671 (pbk. : alk. paper)".
- 2008005945 identifier "9781405155663 (hbk. : alk. paper)".
- 2008005945 identifier "9781405155670 (pbk. : alk. paper)".
- 2008005945 identifier 2008005945.html.
- 2008005945 issued "2009".
- 2008005945 issued "2009.".
- 2008005945 language "eng".
- 2008005945 publisher "Chichester ; Malden, MA : Wiley-Blackwell,".
- 2008005945 subject "302.23 22".
- 2008005945 subject "Mass media Audiences.".
- 2008005945 subject "P96.A83 W55 2009".
- 2008005945 tableOfContents "A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.".
- 2008005945 title "Understanding media users : from theory to practice / Tony Wilson.".
- 2008005945 type "text".