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- 2008009184 contributor B11081913.
- 2008009184 created "2008.".
- 2008009184 date "2008".
- 2008009184 date "2008.".
- 2008009184 dateCopyrighted "2008.".
- 2008009184 description "Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and made-for-the-Internet video programs -- The business of commercials -- Conclusion.".
- 2008009184 extent "xii, 258 p. :".
- 2008009184 identifier "0810861399 (pbk. : alk. paper)".
- 2008009184 identifier "9780810861398 (pbk. : alk. paper)".
- 2008009184 identifier 2008009184.html.
- 2008009184 issued "2008".
- 2008009184 issued "2008.".
- 2008009184 language "eng".
- 2008009184 publisher "Lanham, Md. : Scarecrow Press,".
- 2008009184 subject "781.5/413 22".
- 2008009184 subject "MT67 .Z34 2008".
- 2008009184 subject "Music in advertising Instruction and study.".
- 2008009184 subject "Radio advertising.".
- 2008009184 subject "Television advertising.".
- 2008009184 tableOfContents "Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and made-for-the-Internet video programs -- The business of commercials -- Conclusion.".
- 2008009184 title "Writing music for television and radio commercials (and more) : a manual for composers and students / Michael Zager.".
- 2008009184 type "text".