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- 2008011672 contributor B11084922.
- 2008011672 created "c2009.".
- 2008011672 date "2009".
- 2008011672 date "c2009.".
- 2008011672 dateCopyrighted "c2009.".
- 2008011672 description "Includes bibliographical references (p. 321-343) and index.".
- 2008011672 description "The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies.".
- 2008011672 extent "xiv, 353 p. :".
- 2008011672 identifier "0071549919 (alk. paper)".
- 2008011672 identifier "9780071549912 (alk. paper)".
- 2008011672 identifier 2008011672.html.
- 2008011672 issued "2009".
- 2008011672 issued "c2009.".
- 2008011672 language "eng".
- 2008011672 publisher "New York : McGraw-Hill,".
- 2008011672 spatial "India.".
- 2008011672 subject "658.4/5 22".
- 2008011672 subject "Communication in management.".
- 2008011672 subject "Corporations Public relations India.".
- 2008011672 subject "HD59.6.I4 A74 2009".
- 2008011672 subject "International business enterprises Public relations India.".
- 2008011672 tableOfContents "The contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies.".
- 2008011672 title "Strategic corporate communication : a global approach for doing business in the new India / Paul A. Argenti.".
- 2008011672 type "text".