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- 2008015404 contributor B11089342.
- 2008015404 created "c2008.".
- 2008015404 date "2008".
- 2008015404 date "c2008.".
- 2008015404 dateCopyrighted "c2008.".
- 2008015404 description "Includes bibliographical references and index.".
- 2008015404 extent "xvi, 196 p. :".
- 2008015404 identifier "0877573301".
- 2008015404 identifier 2008015404.html.
- 2008015404 issued "2008".
- 2008015404 issued "c2008.".
- 2008015404 language "eng".
- 2008015404 publisher "Chicago, Ill. : American Marketing Association,".
- 2008015404 subject "658.8 22".
- 2008015404 subject "HF5415.135 .M374 2008".
- 2008015404 subject "Marketing Costs.".
- 2008015404 subject "Marketing Decision making.".
- 2008015404 subject "Marketing Management.".
- 2008015404 title "Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.".
- 2008015404 type "text".