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- 2008016412 contributor B11090548.
- 2008016412 created "2008.".
- 2008016412 date "2008".
- 2008016412 date "2008.".
- 2008016412 dateCopyrighted "2008.".
- 2008016412 description "Includes bibliographical references (p. 164-180) and index.".
- 2008016412 extent "xix, 194 p. :".
- 2008016412 identifier "023020323X (alk. paper)".
- 2008016412 identifier "9780230203235 (alk. paper)".
- 2008016412 identifier 2008016412-b.html.
- 2008016412 identifier 2008016412-d.html.
- 2008016412 identifier 2008016412-t.html.
- 2008016412 issued "2008".
- 2008016412 issued "2008.".
- 2008016412 language "eng".
- 2008016412 publisher "Basingstoke [England] ; New York : Palgrave Macmillan,".
- 2008016412 subject "658.8/12 22".
- 2008016412 subject "Brand name products.".
- 2008016412 subject "Branding (Marketing)".
- 2008016412 subject "HF5415.1255 .G86 2008".
- 2008016412 subject "Potter, Harry (Fictitious character)".
- 2008016412 title "Harry Potter : the story of a global business phenomenon / Susan Gunelius.".
- 2008016412 type "text".