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- 2008027006 contributor B11103276.
- 2008027006 created "2009.".
- 2008027006 date "2009".
- 2008027006 date "2009.".
- 2008027006 dateCopyrighted "2009.".
- 2008027006 description "Includes bibliographical references and index.".
- 2008027006 description "Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova -- Money does matter / Helmut Scherer and Teresa K. Naab -- The effect of subjective quality assessments on media selection / Jens Wolling -- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach -- Informational utility as determinant of media choices / Matthias R. Hastall -- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking -- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- The role of structure in media choice / James G. Webster -- Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- Media adoption and diffusion / Thilo von Pape.".
- 2008027006 extent "xiv, 306 p. :".
- 2008027006 identifier "0203938658".
- 2008027006 identifier "0415964563".
- 2008027006 identifier "041596458X".
- 2008027006 identifier "9780203938652".
- 2008027006 identifier "9780415964562".
- 2008027006 identifier "9780415964586".
- 2008027006 identifier 2008027006-d.html.
- 2008027006 identifier 2008027006-b.html.
- 2008027006 identifier 2008027006.html.
- 2008027006 issued "2009".
- 2008027006 issued "2009.".
- 2008027006 language "eng".
- 2008027006 publisher "New York : Routledge,".
- 2008027006 subject "306.4/6 22".
- 2008027006 subject "Choice (Psychology)".
- 2008027006 subject "HM1206 .M3894 2009".
- 2008027006 subject "Mass media Psychological aspects.".
- 2008027006 subject "Mass media Social aspects.".
- 2008027006 tableOfContents "Social cognitive theories of media selection / Robert LaRose -- Action theory, theory of planned behavior and media choice / Tilo Hartmann -- Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova -- Money does matter / Helmut Scherer and Teresa K. Naab -- The effect of subjective quality assessments on media selection / Jens Wolling -- Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer -- Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach -- Informational utility as determinant of media choices / Matthias R. Hastall -- Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver -- Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking -- Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic -- The role of structure in media choice / James G. Webster -- Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer -- Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich -- Media adoption and diffusion / Thilo von Pape.".
- 2008027006 title "Media choice : a theoretical and empirical overview / edited by Tilo Hartmann.".
- 2008027006 type "text".