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- 2008027384 contributor B11103730.
- 2008027384 contributor B11103731.
- 2008027384 created "c2008.".
- 2008027384 date "2008".
- 2008027384 date "c2008.".
- 2008027384 dateCopyrighted "c2008.".
- 2008027384 description "Includes bibliographical references (p. 235-239) and index.".
- 2008027384 extent "x, 252 p. :".
- 2008027384 identifier "047018387X (cloth)".
- 2008027384 identifier "9780470183878 (cloth)".
- 2008027384 identifier 2008027384.html.
- 2008027384 issued "2008".
- 2008027384 issued "c2008.".
- 2008027384 language "eng".
- 2008027384 publisher "San Francisco, Calif. : Jossey-Bass,".
- 2008027384 subject "658.8/27 22".
- 2008027384 subject "Brand name products Case studies.".
- 2008027384 subject "Brand name products Valuation.".
- 2008027384 subject "Branding (Marketing)".
- 2008027384 subject "HD69.B7 G43 2008".
- 2008027384 title "The brand bubble : the looming crisis in brand value and how to avoid it / John Gerzema, Ed Lebar ; foreword by Peter Stringham.".
- 2008027384 type "text".