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- 2008027677 contributor B11104093.
- 2008027677 created "2008.".
- 2008027677 date "2008".
- 2008027677 date "2008.".
- 2008027677 dateCopyrighted "2008.".
- 2008027677 description "Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee -- The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack -- Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll -- Future directions for public health branding / W. Douglas Evans and Gerard Hastings.".
- 2008027677 description "Includes bibliographical references and index.".
- 2008027677 description "Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey -- Building brands with competitive analysis / Ross Gordon ... [et al.] -- Help : a European public health brand in the making? / Gerard Hastings ... [et al.] -- Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter -- Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis -- High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik --".
- 2008027677 extent "xvi, 304 p. :".
- 2008027677 identifier "9780199237135 (pbk. : alk. paper)".
- 2008027677 identifier 2008027677.html.
- 2008027677 issued "2008".
- 2008027677 issued "2008.".
- 2008027677 language "eng".
- 2008027677 publisher "Oxford ; New York : Oxford University Press,".
- 2008027677 subject "362.1068/8 22".
- 2008027677 subject "Advertising as Topic.".
- 2008027677 subject "Health Promotion.".
- 2008027677 subject "Marketing of Health Services.".
- 2008027677 subject "Persuasive Communication.".
- 2008027677 subject "Public Health.".
- 2008027677 subject "Public health Marketing.".
- 2008027677 subject "RA427 .P82 2008".
- 2008027677 subject "WA 100 P97683 2008".
- 2008027677 tableOfContents "Branding through cultural grounding : the keepin' it REAL curriculum / Michael L. Hecht and Jeong Kyu Lee -- Public health branding down under / Robert Donovan and Tom Carroll -- Public health brands in the developing world / W. Douglas Evans and Muhiuddin Haider -- Branding of international public health organizations : applying commercial marketing to global public health / Muhiuddin Haider and Michelle Lee -- The intersection between tailored health communication and branding for health promotion / Megan A. Lewis and Lauren McCormack -- Challenges and limitations of applying branding in social marketing / Lauren McCormack, Megan A. Lewis, and David Driscoll -- Future directions for public health branding / W. Douglas Evans and Gerard Hastings.".
- 2008027677 tableOfContents "Public health branding : recognition, promise, and delivery of healthy lifestyles / W. Douglas Evans and Gerard Hastings -- What is a public health brand? / Jonathan Blitstein, W. Douglas Evans, and David L. Driscoll -- Evaluation of public health brands : design, measurement, and analysis / W. Douglas Evans, Jonathan Blitstein, and James C. Hersey -- Building brands with competitive analysis / Ross Gordon ... [et al.] -- Help : a European public health brand in the making? / Gerard Hastings ... [et al.] -- Branding play for children : VERB, it's what you do / Marian Huhman, Simani M. Price, and Lance D. Potter -- Case studies of youth tobacco prevention campaigns from the USA : truth and half-truths / Matthew C. Farrelly and Kevin C. Davis -- High brand recognition in the context of an unsuccessful communication campaign : the National Youth Anti-Drug Media Campaign / Lela Jacobsohn and Robert C. Hornik --".
- 2008027677 title "Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.".
- 2008027677 type "text".