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- 2008030593 contributor B11107655.
- 2008030593 created "2009.".
- 2008030593 date "2009".
- 2008030593 date "2009.".
- 2008030593 dateCopyrighted "2009.".
- 2008030593 description "Includes bibliographical references (p. [414]-421) and index.".
- 2008030593 description "Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.".
- 2008030593 extent "xix, 436 p. :".
- 2008030593 identifier "020389118X (ebk.)".
- 2008030593 identifier "0415994225 (pbk.)".
- 2008030593 identifier "9780203891186 (pbk.)".
- 2008030593 identifier "9780415994224 (pbk.)".
- 2008030593 identifier 2008030593.html.
- 2008030593 issued "2009".
- 2008030593 issued "2009.".
- 2008030593 language "eng".
- 2008030593 publisher "New York ; London : Routledge/Taylor and Francis Group,".
- 2008030593 subject "659.2 22".
- 2008030593 subject "HM1221 .S77 2009".
- 2008030593 subject "Public relations.".
- 2008030593 subject "Strategic planning.".
- 2008030593 tableOfContents "Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.".
- 2008030593 title "Strategic planning for public relations / Ronald D. Smith.".
- 2008030593 type "text".