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- 2008031080 contributor B11108235.
- 2008031080 contributor B11108236.
- 2008031080 created "c2009.".
- 2008031080 date "2009".
- 2008031080 date "c2009.".
- 2008031080 dateCopyrighted "c2009.".
- 2008031080 description "Includes bibliographical references (p. 214-219) and index.".
- 2008031080 extent "vii, 232 p. :".
- 2008031080 identifier "0071615059 (alk. paper)".
- 2008031080 identifier "9780071615051 (alk. paper)".
- 2008031080 identifier 2008031080.html.
- 2008031080 issued "2009".
- 2008031080 issued "c2009.".
- 2008031080 language "eng".
- 2008031080 publisher "New York : McGraw-Hill,".
- 2008031080 subject "658.8 22".
- 2008031080 subject "Communication in marketing.".
- 2008031080 subject "HF5415.13 .M59 2009".
- 2008031080 subject "Marketing Management.".
- 2008031080 subject "Profit.".
- 2008031080 subject "Rate of return.".
- 2008031080 title "The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.".
- 2008031080 type "text".