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- 2008031536 contributor B11108799.
- 2008031536 created "2009.".
- 2008031536 date "2009".
- 2008031536 date "2009.".
- 2008031536 dateCopyrighted "2009.".
- 2008031536 description "Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.".
- 2008031536 description "Includes bibliographical references (p. [289]-314) and index.".
- 2008031536 extent "xvii, 318 p. :".
- 2008031536 identifier "0203493192 (ebook)".
- 2008031536 identifier "0415251257 (hbk.)".
- 2008031536 identifier "0415251265 (pbk.)".
- 2008031536 identifier "9780203493199 (ebook)".
- 2008031536 identifier "9780415251259 (hbk.)".
- 2008031536 identifier "9780415251266 (pbk.)".
- 2008031536 isPartOf "Routledge introductions to media and communications".
- 2008031536 isPartOf "Routledge introductions to media and communications.".
- 2008031536 issued "2009".
- 2008031536 issued "2009.".
- 2008031536 language "eng".
- 2008031536 publisher "London ; New York : Routledge,".
- 2008031536 subject "659.1 22".
- 2008031536 subject "Advertising.".
- 2008031536 subject "HF5823 .M132 2009".
- 2008031536 tableOfContents "Advertising and common sense -- Advertising agencies: mediation and the creative process -- Marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Signs and textualities -- New forms and intimacies -- Audiences and psychology.".
- 2008031536 title "Advertising / Iain MacRury.".
- 2008031536 type "text".